Grocery stores like to make us think we’re getting a better deal than we are.
Case in point. Publix offers Buy One Get One Free (BOGO) specials every week. In every sales circular there are at least ten items offered this way. It’s the first thing I look for in the circular, as I do use it as an opportunity to stock up on things I use regularly, especially things we’re not brand loyal on. Husband doesn’t really care which brand of ranch salad dressing we have, as long as we have it.
There’s certainly nothing wrong with BOGO specials. The only problem is that Publix raises the price on the item shortly before the sale, and reduces it shortly after. Yes, they really do.
How do I know this? I’ve noticed it for quite awhile. Cake mixes, for example, will be $1.17 one week, and then the next week when they are BOGO they’re priced $1.87. Last week the ranch dressing was $1.99, this week, at BOGO price, it’s $2.99. I’ve seen it many, many times.
So, instead of saving 50% on the two items, I wind up saving only about 20-25%. When you add coupons it’s still a pretty good deal, just not as good as they’d have us believe.
If we weren’t so wicked schmaaaaaaaaaaaaat.
Still, it’s a wee bit slimy, don’t you think? Especially since they don’t give us mystery deals or let us double our coupons.
I think I’ll ask them why. Stay tuned for the answer, and for more grocery store deal mythbusters…