Bigger Packages Are Not Always A Better Value

They must think we’re stupid. Or too busy to notice. Or so entrenched in the “bigger is better” mentality that we won’t care that we’re wasting money.

Well, I’m not too stupid, too busy, or too entrenched. I notice.

I’ve just been noticing it a lot more lately.

I’ll be at the grocery store, or Target, or Walmart, and I’ll reach for the bigger package of cereal, or dryer sheets, or sausages.

And then I’ll compare the smaller package’s price per unit to the larger package’s, and the smaller package is a better deal.

Just today I was at Publix and wanted to take advantage of a sale on breakfast sausages. I can buy a box of 15 links (which, by the way, looks twice the size of the smaller box) at 2 for $5.00, or I can buy a box of 10 links at 5 for $5.00. Needless to say I stocked up with the smaller boxes.

Yesterday I was at Target and their Target brand 24 double roll toilet tissue was on sale for $11.99. Their 12 double roll pack was $5.87…

What do you think of the practice? It feels dishonest, but it really isn’t. They do give us the information, even if it’s not always easy to figure out in three seconds or less. If we take the time to do the math we can figure out the best deal. After all, it’s not their fault we aren’t paying attention.

Yes, it sure is happening more and more lately. Like shrinking package sizes and buy one, get one free deals that aren’t what they’re cracked up to be, I am forced to be ever more vigilant while shopping.

The moral of the story: even if it says “On Sale” or “Value Size” or “Family Size” or “Buy More, Save More” on the package, please do the math.

It just seems unfair to have to, doesn’t it?

3 Responses to “Bigger Packages Are Not Always A Better Value”

  1. Patty Says:

    J and I have this disagreement often, I think i have finally gotten him to start looking at the price per serving on the prices, but its a never ended battle.

  2. » Festival of Frugality #123 - Books and Bargains on the Festival of Frugality Says:

    […] Just Shoot Me Now shows you how to outwit the stores by always checking the unit price. Bigger isn’t always cheaper. […]

  3. Fatcatpaulanne Says:

    I was trying to teach this to my kids yesterday. They think that the cheapest one is always best, but sometimes the one that seems more expensive is a better value.


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