Hey Publix! You can’t foil me!

Read this and enjoy my folly.  This post  wasn’t up ten minutes before someone less stupid than I noticed why it was priced higher…

There’s a good chance we’ll get some nasty weather due to Tropical Storm Fay, so today Son and I went to Publix to pick up some hurricane supplies. We’ve already got water and batteries galore, so we did what most hurricane-experienced South Floridians really stock up on when a storm’s a’coming: comfort food.

During Tropical Storm or Hurricane Fay we’ll be feasting on homemade banana bread and cinnamon rolls,chips and dip, sandwiches and veggie platters. Mmmmmm….

While at Publix I realized I was nearly out of aluminum foil. I used to buy aluminum foil at the dollar store, but suddenly their foil is more like mylar than aluminum foil. Wassup with that? No I usually buy something on sale and with a coupon to get the best bang for decent foil.

So after getting Son his free cookie we walked to the foil aisle and I perused the choices. This is what I saw:

So Not a Deal
Publix’s Generic Aluminum Foil

Hmmm. Tweenty-five feet is $.99. Not bad! Better than the dollar store. So I checked out the fifty-feet roll and it’s…


So, I get to pay and additional $.70 to get 1 roll instead of two? Not likely.

I snapped the photo (blame the quality on Blackberry) and am sending it along with this note to Publix:

Dear Publix,

I was in your store today and couldn’t help but notice that your fifty foot roll of generic aluminum foil at $2.69 is $.71 more than the cost of two twenty-five foot rolls ($1.98). What possible excuse can you have for this type of pricing? It seems an overt (or perhaps covert?) attempt to take advantage of uninformed or too-hurried/harried consumers. I await your reply, and so do my readers…

Be This Way

I’ll let you know what happens…

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